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Insurers, Retailers Dominate Pre-Christmas Spot Week

Media Monitors puts State Farm atop its ‘Spot 10’ rankings

In the days right before Christmas, State Farm, GEICO and Wal-Mart duked it out for the top three positions in the Media Monitors rankings of most-played radio commercials on top-rated big-market stations.

State Farm took the No. 1 slot for the period Dec. 19–25, according to Media Monitor’s latest rankings, shown at right.

McDonald’s, Toys “R” Us and Verizon were also among big spenders.

Media Monitors is an ad tracking and verification firm, part of RCS and Clear Channel. It posted other reports, including new movies that ran the most radio ads. “The Darkest Hour” was first.

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