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Interep: Spanish, Urban Formats Are Hot!

Interep: Spanish, Urban Formats Are Hot!

Spanish and Urban formats are doing very well listener-wise. Better than one in five radio share points are now concentrated among stations featuring either Spanish or Urban formats. Spanish oriented formats, lead by a rise in shares of Mexican formats, reached record high totals in the Fall 2002 survey.
This is the latest from Interep, which released the results of its quarterly analysis of radio trends based on Arbirton’s Fall 2002 ratings.
Overall “pop” CHR totals are slightly off, but the Dance or Rhythmic formats have jumped to an all time high.
Shares for Oldies formats are down slightly but the levels are stable on a year-to-year basis. Similar results were found for Country.
Rock, particularly AOR and Hot AC experienced a slight erosion in the Fall Arbitron Book and Classical scored some incremental gains. The Fall Book also showed a rebound of the AC category.
News/Talk/Sports hit its highest level in a year during the Fall Survey.