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Interep’s Guild Sees Upswing in National Radio

Interep's Guild Sees Upswing in National Radio

Interep Chairman/CEO Ralph Guild says radio ads are picking up. Participating in a panel discussion on radio and TV ad sales at the Kagan Radio and TV Summit in New York, Guild, representing radio, reiterated an up-tick in
business bookings in recent weeks. He stated that among the top markets, San Francisco, Houston, Boston, Atlanta and Denver all show strong pacing for the first quarter.
He pointed out that despite the softness in the first quarter, which represents less than one-fifth of the year’s business bookings, radio is still on track for a mid-single digit growth in 2004.
The panel included Thomas Castro, president, chief executive officer and vice chairman of Border Media Partners; Gary Fries, president and chief executive officer of the Radio Advertising Bureau; Chris Rohrs, president of the Television Bureau of Advertising; and Natalie Swed Stone, director of national radio at Omnicom’s OMD. Robin Flynn, Sr. an analyst at Kagan World Media, moderated the panel.