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International Agenda for NAB Show

Annual exhibition caters to its global attendees

LAS VEGAS Last year, more than one of every four people at the NAB Show came from outside of the United States. The NAB Show has always included events and features designed to cater to these global travelers and 2010 is no different.

The International Trade Center provides international attendees a place to network, strategize, hold meetings and to gain assistance with translation and interpretation. Meeting rooms for private meetings are also available on a reservation basis.


This year, the ITC has moved inside of North Hall, just inside the North Hall taxis drop-off area. It is open from 08:00 to 18:00 Sunday, 11 April, through Thursday, 15 April.

On the evening of Monday, 12 April, the NAB Show hosts its Global Matchmaking Reception and International Reception. The co-located events give international NAB Show attendees a chance to meet and network with one another, as well as to meet with manufacturers. The receptions begin at 17:30 and end at 20:30.

The “Showtime” program gives manufacturers the chance to meet one-on-one with U.S. Department of Commerce industry specialists from more than 15 nations. The specialists can provide in-depth information about countries a company may be interested in exporting equipment or services to. Meeting times are available on Monday, 12 April, from 12:00 to 17:00 and Tuesday, 13 April, from 09:00 to 15:00.


Three International Info Sessions are also on the agenda for Wednesday, 14 April, at the 2010 NAB Show. The sessions start with “Building with BRICs: How Media and Entertainment Companies Can Succeed in Brazil, Russia, India and China,” 09:00–10:30, which looks at the media and entertainment industries and opportunities in those four countries. Panelists include Fernando Bittencourt, director of engineering for Globo Television in Brazil, and Lu Chunguang, president of China Television Corp. and executive vice president of China International Communications Co., Ltd.

“Political Debates Session for International Broadcasters,” 11:00–12:30, will offer a hands-on, practical guide to incorporating debates among politicians to media coverage of electoral campaigns. The session is organized by the Commission on Presidential Debates (CPD), which has produced every U.S. presidential debate since 1987, and includes CPD Producter Rory Davies, CPD International Debate Coordinator Matt Dippell, CPD Executive Producer Martin Slutsky and Jamaican Debates Commission founder Treavor Fearon.

The final info session for the day, “Broadcast and Electronic Media in the Middle East,” 14:00–15:30, looks at the current environment for and future growth of broadcast, entertainment and media markets in the Middle East. Panelists include Lubna Bawasir, chief operations officer at Abu Dhabi TV; Steven Hall, CEO of MSNBC Arabya; and Sheikh Nasser Al-Sabah, owner and CEO of Al Watan TV in Kuwait.

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