The Interactive Advertising Bureau has issued its latest Internet Advertising Revenue Report, which paints a positive picture of that industry’s figures.
According to the report, Internet advertising for the year 2010 increased 15% to reach a grand total of $26 billion, a new record. Quarterly increases were equally impressive, with Q3 up 15% and Q4 up 19% for a new high of $7.45 billion. Ad revenues have grown for the last five consecutive years.
Search proved to be the most popular ad format, receiving 46% of total revenue and up 12% from 2009. The highest growth was experienced by sponsorship-related ads at 88% for the year, with Q4 alone seeing an increase of 144%. U.S. mobile ad revenue for 2010 was estimated to lie somewhere between $550 and $650 million.
Full Year 2009
Full Year 2010
Revenue (Ad Formats)
Search
47% (10,698)
46% (12,004)
Classifieds and Directories
10% (2,254)
10% (2,597)
Lead Generation
6% (1,451)
5% (1,339)
1% (292)
1% (195)
Display-related
Digital Video Commercials
4% (1,017)
5% (1,420)
Ad banners / display ads
22% (5,061)
24% (6,230)
Sponsorships
2% (383)
3% (718)
Rich media
7% (1,505)
6% (1,538)
Total display-related
35% (7,965)
38% (9,906)
Revenue (Pricing Models)
Impression-based
37% (8,355)
33% (8,589)
Performance-based
59% (13,412)
62% (16,198)
Hybrid
4% (894)
5% (1,254)
The report was prepared by PwC US.
