Internet-only Webcasters Fill the Gap
Internet-only Webcasters filled the gap left by radio broadcasters who recently stopped streaming for the second consecutive week, according to MeasureCast, Inc.
Not only are the Net-only Webcasters stepping up to grab more of the online audience, this week’s report also shows a second consecutive weekly increase in the streaming audio audience.
This week’s index increased two percent over the last, rising from 135 to 138. This represents a 38 percent increase in the total number of hours streamed by online broadcasters since January of this year. The week before (April 23 to 29), the index rose 2.4 percent.
Many terrestrial broadcasters, including those that had previously dominated the top ratings slots, abruptly stopped streaming following the recent AFTRA notice to advertisers that they would be required to pay three times the radio rate for on-air commercials that were streamed online.
The index tracks the total number of hours streamed by online broadcasters, and is a representation of the trend in Total Time Spent Listening across a spectrum of stations measured by MeasureCast.
You can now see the MeasureCast Weekly Index on the Radio World online homepage, at www.rwonline.com.