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In-Vehicle Technology Revs Up for CES

Ford keynote and 380 car tech exhibitors draw attention to automotive electronics

The 2010 International CES will showcase in-vehicle technology, including a keynote address by Ford President and CEO Alan Mulally, with the 2010 Ford Taurus as the show’s official car. The International CES returns to Las Vegas, Jan. 7-10; Radio World will be there.

CES says the convention will feature in-vehicle products and tech trends, including advancements in portable GPS, in-car video, wireless technology and products for combining entertainment with navigation and security.

Sales of in-vehicle technology are expected to top $9.3 billion in 2009, according to the Consumer Electronics Association.

Mulally will deliver his keynote Thursday, Jan.7, in the Hilton Center. Major in-vehicle electronics exhibitors include Directed Electronics, Dual Electronics Corp., GM’s OnStar, InstallerNet Inc., Kenwood USA, Kia Motors, Metra, Mitek, Pioneer and Scosche.

The Open Mobile Video Coalition will sponsor the CES Mobile DTV Tech Zone in the central hall of the LVCC. On display will be devices that will enable viewers to watch live local and national TV programs wherever they are — on portable DTVs, mobile phones, personal media players, portable computers, in-car screens and other devices, planners say.

“Safe driver” products will be shown, like those will assist in auto collision avoidance, land drift assistance, parking, speed monitoring, hands-free, text-to-voice and driver drowsiness detection.

In-vehicle technology conference sessions cover broadband in the car and how tech can help prevent driver distraction.