Ireland’s RTE Restructures Sales Approach

Changes are a response to significant losses and a demand from advertisers
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Multiple Irish news outlets are reporting that Raidió Teilifís Éireann, the country’s state broadcaster, has restructured its commercial sales division amid “significant losses.”

Independent.ie reports that RTE will consolidate its commercial divisions focused on television, radio, and digital sales into a single team. The teams used to operate separately and the move comes as a response to demands from advertisers, the report says.

The report also cites RTE as saying its financial forecast is “without a doubt” being hampered by the effects of Brexit.

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