Media research and marketing company NuVoodoo Media Services has named research and perceptual analyst Leigh Jacobs as executive vice president of Perceptual Research. Jacobs is a co-founder of NuVoodoo Media Services and will now head the company’s perceptual studies services, analyzing consumer research for radio stations, television and newspaper.
Jacobs served as executive vice president of research for critical mass media for nearly a decade and was named vice president of research for the Tribune Company in 2008. He specializes in perceptual analysis and consumer insights across radio, television and newspaper, and has consulted with media outlets in the major U.S. media markets. Jacobs moved into media research after a 15-year career as program director for adult contemporary, hot AC and classic rock stations in Louisville, Detroit, Baltimore and Philadelphia, along with New Jersey talk radio station WKXW(FM).
“He has looked under the hoods of hundreds of America’s top radio stations and given them reliable data and nuanced insights that have helped drive the growth of their audiences and brands,” said CEO Carolyn Gilbert. “His extensive perceptual work with television news and newspapers while at the Tribune Co. makes Leigh the whole package.”
“My goal is to provide our clients with practical solutions to real-world problems, as together we work to build share and increase audience engagement with their brands,” Jacobs said. “As we focus on the key benefits that these media bring to consumers in their markets and discover what drives consumer media choices, we help connect consumers to brands and drive adoption, grow market share, and strengthen brands.”