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Jeff Haley to Marketron

Former RAB leader goes to traffic and billing software firm

Now we know where Jeff Haley is going, to lead traffic and billing software firm Marketron.

Haley was president and chief executive officer of the Radio Advertising Bureau for five and a half years. Yesterday, we reported he was leaving that position and the RAB promoted Erica Farber into the head job.

Haley begins his new position on April 16, ironically, the same day as Farber begins her new position at RAB. In fact, the company says Haley will meet with Marketron clients in Las Vegas in his new role as chief executive officer and president.

Haley succeeds Steve Minisini, who left the Wicks Group-owned company in February. Wicks is also the parent company of NewBay Media, which owns Radio World.

Marketron credited Haley for steering RAB with defined objectives to share knowledge, facilitate consensus and increase revenue for the radio industry. Prior to the RAB, Haley served as senior vice president for Time Warner Global Marketing, responsible for creating marketing programs for some of the largest advertisers in the U.S.

Some 80% of U.S. radio advertising dollars flow through Marketron systems, according to the company. Marketron recently launched Mediascape, an open technology platform for mobile advertising. Marketron has licensed more than 1,200 new stations to use Marketron Mobile in the past year, bringing the total to nearly 2,000, it recently announced. Marketron Mobile, which operates on the Mediascape platform, runs 18,000 ad campaigns per month and counts among its radio clients groups like Beasley Broadcast Group, Cumulus Media, ESPN, Lincoln Financial Media and Radio One.