Programmatic advertising platform Jelli expanded its roster of radio stations using RadioSpot in the first quarter of the year.
The Jelli audio-serving platform automates terrestrial radio advertising for advertisers and network operators.
As the audience moves from over-the-air to online, the San Mateo-Calif.-based Jelli says it brings transparency, accountability and real-time delivery of the Web to terrestrial radio.
Jelli launched 188 radio stations on RadioSpot during the quarter, representing 109% growth in terms of number of stations versus Q4 2013. Some of those new stations are owned by Emmis, Entercom and Townsquare Media.
The company has also reduced time to launch stations on its cloud-based ad server to 133%, in comparison to 2013, based on investments in networking and an ad trigger technology that Jelli says works with all traffic and automation systems.