Cloud-based radio content provider Jelli is deploying its RadioSpot advertising placement system in four major markets.
The five stations adding Jelli are: Emmis-owned WQHT(FM), New York, Crawford Broadcasting-owned WPWX(FM) and WSRB(FM) in Chicago and Service Broadcasting-owned KKDA(FM), Dallas and WDJQ(FM), Cleveland.
The Jelli RadioSpot ad platform combines the technology of online advertising with the reach of terrestrial radio advertising, allowing stations to automate their advertising, and deliver accountability and increase measurability, according to the company.
WQHT GSM Giancarlo Negovetti says Jelli’s real-time serving, reporting and analytic capabilities “makes it easier and faster for us to run network ads.”
Crawford Broadcasting GSM Ruben Cornejo said the detailed insights for ad campaigns and instant validation of spots running on their stations was a major selling point for them.