Personalized audio platforms continue to grow.
The latest is the Jelli social radio platform, which has closed a $9 million round of financing led by new investors Intel Capital and Relay Ventures, with participation from existing investor First Round Capital and individual investors including Roger Ames, former chairman of EMI Music.
Jelli will use the funding for product development and sales growth and Intel Capital and Relay Ventures are now on the company’s board.
Some 70 FMs now use the Jelli platform, in which listeners crowdsource playlists and “rocket” songs up or down depending on their likes or dislikes within a station’s music rotation. Listeners engage with other Jelli users in live chat rooms and through Facebook, creating community and a social experience.
Stations can also air ads on the Jelli platform. “Jelli creates an active feedback loop for traditional radio broadcasts that drives value for listeners, stations and advertisers,” said Intel Capital Director Christine Herron. “Through its cloud platform, Jelli delivers real-time measurement and cross-platform engagement to an established medium.”
Jelli claims to have some 2 million listeners per month and more than 60 million ad impressions during the same time-period. Relay Ventures Managing Partner Kevin Talbot characterizes Jelli as a way to bridge offline and online media.