The past year proved to be a big one for Jelli, which supports programmatic platforms for the radio industry, according to a press release.
One of Jelli's major products, RadioSpot ad technology, is now installed in 1,276 stations in 193 of the top 200 cities; the company says this is a growth rate of 219 percent from 2014. Advertisers are now reaching about 245 million people across the U.S.; a growth rate of 316 percent year-over-year..
In summarizing its 2015 accomplishments, Jelli noted that it had added a number of high-profile publishing partners in the last year, including iHeartMedia. It was also named the technology and software provider for Katz Media Group's upcoming Expressway from Katz, a programmatic buying ad exchange at scale. Katz Media Group is a part of iHeartMedia.
Jelli said the amount of ad inventory available on its programmatic exchanges increased 10 times from 2014.
The company also reports a growing demand for its services from large advertising agencies that buy radio ads. According to Jelli, 11 of the top 13 U.S. agencies and five of the top 10 U.S. advertisers that buy radio ads were using Jelli platforms. Jelli also executed a programmatic spot radio campaign by Horizon Media for GEICO via Expressway from Katz, as we reported.
A number of new products were developed by Jelli in 2015 as well. The SpotPlan for Publishers, RadioDash and Metrics and Inventory Managements were updated for greater support of transactional. The company also shipped new supply-side features StationOps and Station Management for broadcasters. Jelli also filed five new patents and received one.
Jelli also closed a $21 million Series B round with Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group in early 2015.