The radio programming empire of Westwood One has added another client to its list, Jelli.
Westwood One and its subsidiaries will handle national and local ad sales for the various Jelli programs.
Jelli is a “program” wherein listeners vote for and determine song and content choices for the selected period of the program.
Its CEO Michael Dougherty called the partnership “an important milestone for our company and for social radio as a whole.” He said the companies will be able to connect more advertisers and provide more opportunities for advertisers to actively engage with listeners.
Steven Kalin, president of Metro Traffic (part of Westwood One), called Jelli an innovative company that is bringing new forms of interactive programming to radio. “Audience interaction has become a major focus of advertisers looking to capitalize on the social network phenomenon.”