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Jelli to Close Crowd-Source Platform

Company to focus on programmatic ad buying service

No more “rocketing” up the charts.

Jelli will turn off its User-Controlled Radio and station apps this Sunday, June 29.

Instead, the company is focusing on building out its Web-based programmatic ad buying service.

Launched five years ago, the crowd-sourced Jelli format allowed listeners to “rocket” songs up the playlist or “bomb” them down.

“When we first launched Jelli’s social radio service, our vision was to transform how you listened to music on the radio and engaged with your favorite local radio stations. Five years later, after hundreds of thousands of Jelli users took control of broadcasts and picked millions of songs together on stations across the country, we proved that we could change radio and reinvent the experience,” states the company on its blog.

However, the social radio service didn’t take off as hoped and that’s why Jelli chose to shutter that and focus on its programmatic advertising platform RadioSpot. In the first quarter of this year, Jelli launched 188 stations on the platform, in partnership with Marketron, Townsquare Media, Entercom and others.