Streaming company Jetcast offered online programming ideas at a recent gathering of radio programming execs.
The company’s Michael Dalfonzo spoke in Minneapolis on June 30 at the annual Conclave seminar.
He cautioned that stations still not streaming to at-work listeners are losing out.
“There’s a ‘migration of millions’ going on every day,” Dalfonzo said. “People waking up with radio in their home and car are then seeking similar channels on their computer at work. The clear message today is that listeners are already streaming radio at work in large numbers because terrestrial stations themselves are heavily promoting their online streams.”
Dalfonzo provided ideas including an Online Lunch Club for online-only contests, and filling terrestrial spot breaks with more music online. He also called for stations to immediately stop airing free commercials and begin selling the inventory.
“Tons of cash is left on the table every broadcast day,” he said. “A station’s ‘bonus’ to on-air advertisers by also streaming terrestrial commercials makes the station’s stream and Web site feel less valuable.”