“Imagine running an agency of five global media brands with 3,000 employees without a full-time manager to lead the agency, but rather a managing board of nine individuals,” posed Chief Executive Officer John Lansing about the former structure of the BBG. “To say that it was dysfunctional almost suggests that it could have been functional.”
After being announced as the new CEO of the Broadcasting Board of Governors in September, John Lansing recently appeared on C-SPAN’s “The Communicators” with host Peter Slen to discuss the state of the BBG. Lansing and Slen were also joined by New York Times Washington Correspondent Ron Nixon.
The BBG oversees U.S. government-supported international news media, including Voice of America, Radio Free Europe/Radio Liberty, Radio Marti and Alhurra. Recently there had been a number of reforms to the organizations and criticism from high ranking officials, including former Secretary of State Hilary Clinton, about the state of the BBG. Lansing’s CEO position in the organization is still relatively new, only having been created last January, but Lansing stresses the need for the CEO and how he intends to help grow the BBG by reshaping media operations and putting more of a focus on digital and social media platforms.
Lansing also discussed the goal of continuing growing the role of the BBG abroad in places like the Middle East, Asia and Cuba. He talked about how it is the goal of the BBG to fight propaganda and share the story of America to people in those countries.
To see the full interview, watch the embedded video below.