Jose: Toca lo Que Quiere

Entravision said it launched the first Spanish-language “play what we want” format.
‘Jose: Toca lo que Quiere’ targets Hispanics 25-54. It debuted on California’s KRCX(FM) in Sacramento, KCVR(FM) in Modesto and KCVR(AM) in Stockton, as well as KRZY(AM) in Albuquerque and KMXA(AM) in Denver.