Cumulus Media has chosen JT Batson as the company’s first chief revenue officer. He will oversee sales strategy and sales operations for the company’s broadcast, digital, commerce, event and publishing activities, including owned-and-operated radio stations, the 4,500-station Cumulus Media Network and local commerce platform SweetJack.
“I see great potential in the opportunity to leverage great radio, print, web and video content that Cumulus offers — particularly at the local level …” Batson said.
Batson will be based in New York. He previously served as chief strategy officer at advertising systems provider Mediaocean, which was the result of a merger of Donovan Data Systems and Mediabank. He was also in charge of revenue and global development at online advertising technology company Rubicon Project and international marketing for Mozilla’s Firefox web browser.