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Jupiter Predicts 55 Million Satellite Radios in Use by 2010

Jupiter Predicts 55 Million Satellite Radios in Use by 2010

The U.S. market for digital satellite radio will increase at a compound annual growth rate of 35%, increasing the installed base of receivers to 55 million units in 2010, up from the current 12 million. That’s according to Jupiter Research in a new report, “U.S. Satellite Radio Forecast, 2005 to 2010.”
The firm said 66 percent of satellite radio sales in 2005 would be portable devices, both plug and play and handheld units. This trend will continue though to 2010, which will see 60% of sales coming from portables.
In-car device sales will grow from 2.5 million units sold in 2005 to 6.9 million units in 2010, JupiterResearch said.
“The signing of big deals such as Howard Stern and Major League Baseball has raised the stakes for XM Satellite and Sirius, even beyond the initial capital outlays for satellites and subsidized hardware,” said David Schatsky, senior vice president at JupiterResearch, in the announcement.
“The primary challenges for Sirius and XM are price and competition with other portable media players and music services, such as iPods and iTunes.”