Katz Media Group, the New York-based ad market subsidiary of Clear Channel Communications, has expanded its digital footprint by launching an interactive division.
As the group’s new interactive sales arm, Proxi Digital offers a suite of online, mobile and audience targeting products. Through partnerships with Katz Radio Group, Katz Television Group and the development of a third-party ad network, Proxi provides access to trusted media publishers, a release explains. In addition to being an audio streaming ad sales representation company, Proxi Digital provides access to video on all digital screens.
“What also differentiates Proxi Digital is our long-standing relationships with the owner groups of more than 4,000 radio and TV station sites nationwide,” said Kevin Dorsey, President of National Media Groups with KMG.
Proxi Digital will offer a streaming audio ad product called the Secondary Action Unit, a custom content product to bring native advertising to digital radio. When clients run a spot, Proxi Digital will work with customers to create a follow-on SAU that will contain content important to the client that is informational and fun for the listener, it said in a release.