Katz Radio Group acquired Net Radio Sales Inc., a streaming audio advertising sales company, from Aritaur Communications.
Terms of the sale were undisclosed.
Parent Katz Media Group says the acquisition represents Katz Radio Group’s most significant investment in digital media, and will offer advertisers more opportunities to reach audiences via audio and Web platforms.
Net Radio Sales will be renamed Katz Net Radio Sales. It sells streaming audio as well as interactive advertising for Internet station affiliates, and provides audio and impression measurement for ad campaigns.
The president of Net Radio Sales, Jennifer Lane, will lead Katz Net Radio Sales. Katz also entered an exclusive agreement to use the Internet radio audience measurement tools created by Aritaur partner Ando Media as part of the transaction.