Media rep firm Katz Radio Group has a new chief executive officer. He’s Mark Rosenthal, part of the team that created MTV, Nickelodeon, VH1 and Comedy Central.
Rosenthal will oversee Katz, working with President Mark Gray and the Katz team to bring more revenue to radio, according to the company.
Rosenthal will report to Clear Channel Media and Entertainment Chair/CEO John Hogan, who cites Rosenthal’s experience across all forms of media, from traditional and digital media to the agency world. “Radio is a powerful national marketing platform. Our goal is to continue to tell the success story of radio’s massive reach.” The addition to the Katz team signifies an intensified effort to drive substantial growth for Katz clients, according to Hogan.
Katz Radio Group is part of Katz Media Group, which is a subsidiary of Clear Channel.
Rosenthal was president and chief operations officer of MTV networks for nearly a decade before becoming president and chief executive officer of ad agency and marketing services company Interpublic Media. He then joined Internet company Spot Runner, where he was vice chairman and president of Media Platforms.
Rosenthal comes to Katz from Current Media, where he was chief executive officer of the cable news network and associated online presence.