Katz Media Group has set up a political sales and strategy unit for radio.
The goal is to offer marketing and media work for political candidate and issue advertisers. Genelle Niblack was appointed vice president and director of the division.
KMG says it has 3,000+ represented radio stations so it can offer political advertisers access to demographic and lifestyle radio networks that can be purchased in a block or state by state.
“Radio captured over 8 percent of the $3 billion total advertising dollars spent in 2006 campaigns, and we anticipate higher numbers in the upcoming 2008 election year, in light of radio’s 95 percent reach of the 18+ demo,” Niblack said.
