KBCO, WRIF Win NAB HD Radio Multicast Award - Radio World

KBCO, WRIF Win NAB HD Radio Multicast Award

A Clear Channel station in Boulder and a Greater Media station in Detroit will take home the NAB’s first HD Radio Multicast Award.
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A Clear Channel station in Boulder and a Greater Media station in Detroit will take home the NAB’s first HD Radio Multicast Award.

The association said its judges chose The Studio C Channel of rock station KBCO(FM) in Colorado and Riff2 at rocker WRIF(FM) in Michigan to share the honor, which the NAB launched this year to help promote creative multicast programming.

The Studio C Channel features only songs recorded in KBCO’s Studio C. Artists include performers like Sarah McLachlan, Jackson Browne, Steve Winwood, Elvis Costello, Matchbox Twenty, Sheryl Crow and John Mayer.

Riff2, featuring local artists and other non-mainstream performers, was launched two years ago. (Click here for a 2006 RW profile.)

The award was established to recognize stations using HD Radio technology to its fullest through innovative or groundbreaking programming on a multicast channel. Stations were asked to submit info including programming, on-air personalities, promotions and branding elements, as well as anything else that established the multicast channel with a separate identity from the main station.

NAB President/CEO David Rehr will present the awards during his keynote on Sept. 27 at the upcoming NAB Radio Show in Charlotte.

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