Kickanotch Mobile CEO Andy Lynn joined radio executives on a panel to discuss the opportunities that mobile applications can potentially bring to the radio industry. The panel at the annual convention of the National Association of Black Owned Broadcasters' set the stage in which experts discussed technology trends, innovations, laws and issues.
Details for the digital media panel were released this week. Lynn addressed the implications and opportunities of mobile applications for radio, including monetizing mobile platforms and increasing revenue, audience engagement and brand awareness. Kickanotch provides a mobile advertising platform on BlackBerry, iPhone and Android devices.
NABOB VP Mike Carter of the Carter Broadcast Group moderated the panel. Carter is also president and general manager of Kansas City, Mo. stations KPRS(FM) and KPRT(AM), which claim to be the nation’s oldest African-American owned and operated stations.
Carter said Kickanotch has become his stations’ in-house mobile team. “I was profitable with all my costs covered within 45 days of launch. The rest is pure net revenue — that’s hard to find these days.”
NABOB held its 35th Annual Spring Broadcast Management Conference May 13–18 in St. Maarten.