Brazilian rock radio station Kiss Telecomunicações LTDA has successfully deployed digital services provider Triton Digital’s advertising platform, including its Ad Injector technology.
The ad platform serves digital ads for more than 300 clients worldwide in more than four million streams. The technology provides broadcasters with the ability to customize the online consumer experience and drive incremental revenue through the growing audience in this channel, according to the company. Kiss Telecomunicações utilizes Ad Injector to deliver contextual ads through advanced targeting and online audio ad replacement.
“Personalizing the listening experience through ad replacement puts us at an incredible advantage in that we are the only broadcaster in Brazil to deliver a unique experience to each and every listener,” said CEO Tais Abreu.
