Westwood One will add Kmart stores to the POP Radio in-store advertising inventory.
“This addition to the network brings the total number of stores in POP Radio’s national coverage to over 7,800 stores,” the programmer said.
POP Radio provides in-store audio advertising, with commercial audio messages to shoppers in 7,800 grocery, drug and other stores. Westwood One described the deal as adding reach to its advertisers.
Kmart Now on POP Radio via Westwood One
Kmart Now on POP Radio via Westwood One
