Radio experts of all kinds have recommended that stations stop airing their spots in huge blocks.
Entercom’s KNDD(FM), Seattle, known as “The End” on 107.7 MHz is doing just that.
Station officials have unveiled the “2 Minute Promise,” meaning the alternative formatted station will air no more than two minutes worth of spots at one time. That’s “half” the commercials aired compared to competitors in the market and KNDD pledges to play more music.
Program Director Garett Michaels says the change stemmed from listener feedback and “gives our listeners exactly what they’ve been asking for, more music with fewer breaks.”
Michaels and VP/GM Jack Hutchinson say the approach is “bold and innovate” and a great way to showcase the station’s advertisers with less clutter and more music.
