The top spenders on Christmas-formatted stations in early December were Kohl’s, Geico and Wal-Mart.
Media Monitors studied 105 major-market stations playing only Christmas music in the first week of the month.
It released another chart listing the most played Christmas songs on those stations that week.
“Interestingly, the top three songs on the list are all more than 35 years old,” it stated.
“Burl Ives ‘Holly Jolly Christmas’ was written by Johnny Marks and released in 1965 and was played 2,622 times on the Christmas stations during the week we surveyed. ‘Feliz Navidad’ was written and performed by José Feliciano in 1970 and was played 2,342 times, while ‘Happy Xmas (War Is Over),’ written in late October 1971 by John Lennon and Yoko Ono, was heard 2,325 times on our Christmas Station panel.”
The song with the most longevity on its “12 Songs of Christmas” list was Bing Crosby’s “White Christmas,” written by Irving Berlin in 1940 and released in 1942.