Lotus Communications’ KWKW(AM) 1330 ESPN Deportes Los Angeles has partnered with the Los Angeles Boys & Girls Club for fundraising.
When KWKW’s community service personnel recently learned that the club was in need of funds in order to provide after school programs, management decided to step in with a $50,000 check. Station President James Kalmenson decided to add that as a line item to their operating budget.
“One of the founding principles of our company has been to be of service to our community,” said Kalmenson.
The station will also sponsor the Club’s annual Thanksgiving Dinner, which typically feeds more than 300 people.
In December, KWKW will donate 500 toys to the club’s Christmas Toy Drive, broadcasting live at the club on Dec. 7 to encourage participation. KWKW personalities Armando Aguayo, Mario Amaya, Halim Zadat and Erika Garza will attend both the Thanksgiving and Christmas events.