La Crosse Joins Fall Survey

You can’t keep track of the markets without a scorecard. …
It’s definitely new-market season at Arbitron, which now adds La Crosse, Wis., to its fall survey.
As usual, there’s a new subscriber attached to the announcement; Sparta-Tomah Broadcasting Co. is the client in this case.
The market has 153,600 people in the 12+-age bracket, and Arbitron puts it at market 222.