Last.fm and CBS Celebrate Xbox Live - Radio World

Last.fm and CBS Celebrate Xbox Live

Their music platform snags big numbers thanks to a move into gaming
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Over at CBS Interactive Music Group, they love video games. Particularly this week.

Last.fm says it snagged almost a million new signups in the past week thanks to its deal with Microsoft that put the music service into Xbox Live. Last.fm is owned by CBS Corp.

“Last.fm, known for being a pioneer in the digital music space developing critically acclaimed technologies such as personalized radio and scrobbling, created more new user profiles within 24 hours of the launch than at any other time in the service’s history — signing up Xbox Live members at an average of 300 per minute,” the company said in an e-mail.

“Additionally, more than 120 million minutes of Last.fm music have been streamed through the Xbox 360 in the U.S. and U.K. since the application debuted last week.”

Xbox Live is a game and digital media service operated by Microsoft that lets users play multiplayer games online. Last.fm offers on-demand and radio streaming and has agreements with major labels including Universal, EMI and Sony BMG as well as independents.

Xbox Live users can stream Last.fm’s tracks through their televisions, as they could do on the Web. They can create personalized stations, “skip, ban or love tracks” and interact with other users.

David Goodman is president of the CBS Interactive Music Group.

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