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Lawo Names Krückels Business Development Director

Will focus on market development of extended Lawo portfolio for audio, video and IP networking.

In January broadcast equipment maker Lawo named Felix Krückels to the firm’s newly created position of business development director.

In his new role, Krückels will evaluate the development and implementation of new business strategies as well as oversee the company’s continued expansion into markets such as audio over IP and video processing, alongside its established audio broadcast solutions.

Krückels, who previously worked as senior product manager for the Lawo mc2 series of mixing consoles, Nova routing systems and V__line video solutions, graduated from the University of Music in Detmold, Germany, as Dipl.-Tonmeister. He subsequently worked as a full-time sound engineer, mainly in OB trucks.

“The Broadcast market requires more and more comprehensive, integrated solutions. Audio and video merge more and more — and that IP networks will be used for signal distribution is beyond doubt, due to the indisputable benefits,” said Krückels. “Lawo is already using the IP-based Ravenna network technology in its products. To amalgamate these new developments and technologies is an exciting challenge, and one that I am ready to meet.”