Learfield Promises Resources for Farm Broadcasting in Goetz Deal

Learfield Promises Resources for Farm Broadcasting in Goetz Deal
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Learfield Communications has acquired the rights to Goetz Networks from NewRadio Group.
“Learfield’s involvement will add to the Goetz Farm Radio Network seven farm broadcasters, all members of the National Association of Farm Broadcasters,” Learfield said in a statement.
“While other farm networks are cutting back, Learfield is investing staff and resources in farm broadcasting — farmers and agriculture marketers deserve that.”
Earlier this year, NewRadio Group purchased Goetz Networks from Marathon Media along with Marathon’s 18 Wisconsin stations, in what was called the largest single sale ever of radio properties in the state.
In Wisconsin, Learfield operates the Brownfield farm radio network and Wisconsin Radio Network, a news and sports radio network. It holds the multimedia rights to University of Wisconsin athletics.


Seeds of Change for Farm Broadcasters

Farm broadcasting is a tough row to hoe these days. Consolidation of agribusinesses, family farms and radio stations resulted in a shrinking advertising and listener base, leaving general managers to defend their programming to corporate owners who may not care about farm reports.