Lincoln Financial Media has added the “Glow” HD Radio channel to its San Diego cluster.
The broadcaster has launched the electronic dance music format on the HD3 channel of its alt-rock KBZT(FM). Listeners can hear the new channel on 94.9.3 MHz or online.
Research uncovered an untapped niche in the market, according to LFM San Diego Operations Director Kevin Callahan.
KBZT airs an all-reggae format, called Bob Radio, on its HD2 channel.