Audio streaming platform developer Liquid Compass will debut Liquid Compass Pro 2.0 at the upcoming Radio Show.
Liquid Compass is touting an ad insertion component as a highlight of the new package. Other improvements described include social media tools as well as crowdsourcing and audience input. LC Pro 2.0 has iTunes tagging and Internet/mobile device integration. Marketing and news modules have been expanded. There are also additional audience statistics research tools.
Liquid Compass Founder and CEO Zackary Lewis said, “Our goal is to both improve the user experience and keep local radio alive by reaching listeners on any device.”
The Radio Show, sponsored by the NAB and RAB, will be in Chicago, Sept. 14–16.