Streaming provider Liquid Compass is now a certified Ando Media reseller/partner.
It began offering its Ad Injector ad replacement software to clients on Jan. 1. Terms of the deal were not disclosed.
Liquid Compass said its clients now have a choice between Ando Media’s Ad Injector and Spacial Audio’s Stream Overlay software.
The Ad Injector platform integrates Ando Media’s Ad Injection and Ad Detection capabilities with Webcast Metrics audience measurement, so broadcasters can insert, detect and measure Internet ad impressions.
Ad Injector integrates into Liquid Compass’ Silverlight, Windows Media and TrafficMyAds, a managed service that allows customers to send ad traffic requests directly to Liquid Compass. The company says this is useful to clients who prefer not to handle in-stream ad trafficking on their own.