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Listening Changed During Attacks

Listening Changed During Attacks

Radio listening changed during last Tuesday’s attacks. Instead of peaking during morning drive as usual, listening levels spiked between 11 to noon. Arbitron believes the peak reflects unusual in-car listening as many people left their workplace and headed home early.
The data comes from the on-going Portable People Meters trials in Wilmington, Del.
TV viewing rose rapidly starting at 8:30a.m. and did not return to typical levels until 11 p.m.
The Wilmington tests are due to continue until the end of this year, when Arbitron plans to expand the PPM test area to the greater Philadelphia area.
For the first time, Arbitron had access to data for radio and TV use, giving stations some insight into how radio and TV are used by consumers in a time of crisis.