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Local-Market HD2 Ad Contest Winners Chosen

Hear samples here.

Several radio clusters were recognized by the HD Digital Radio Alliance for HD2 commercials.

The alliance chose 10 winners and gave them $1,000 each, which was shared among the writers and producers of the spots.

Here’s a sample (MP3), by William Tynan in New York and another by Jim Hausfeld in Dayton, Ohio.

Alliance member stations submitted hundreds of :30-second radio commercials promoting HD2 stations. These ads were judged and voted on based on their ability to excite listeners about the HD2 content, along with their effectiveness in prompting a call to action to buy an HD Radio receiver, the alliance said.

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