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LRN Taps New VP of Affiliate Sales

Jim Ortega joins the company from Dial Global

Michigan-based Local Radio Networks has named Jim Ortega as vice president of affiliate sales.

He will be based at LRN’s new programming and operations center in Denver and joins Donna Halverson, who has held the title of VP of affiliate sales, according to the announcement.

Ortega has held sales management positions at Dial Global and Jones Media and worked in sales at Chicago’s WGN. He also has worked as a media broker and is a graduate of NAB’s Broadcast Leadership Training program.

“Jim’s background gives him a clear understanding of how to help local broadcasters maximize the benefits of LRN’s 24/7 music formats and our proprietary Radio Velocity Control system,” LRN founder, president and CEO Steve Swick said in the release.