The parent company of Mackie and other familiar pro audio brands will be cutting staff in coming weeks.
Loud Technologies said it has reorganized its marketing, sales and engineering functions in a way that will “generate a net reduction of approximately 90 full-time positions” by the end of the year.
“Under the new organization, product strategy, development and marketing for the company’s MI and Pro businesses will be managed by separate, dedicated product management teams, while marketing communications for all Loud brands will be consolidated and managed by a shared marketing support team,” it stated.
“The company’s worldwide engineering resources will be scaled accordingly to support a more focused product development schedule. Loud will also move North American sales from its current captive sales force to a group of independent sales representation firms and consolidate portions of its international sales force.”
The company is based in Woodinville, Wash., and its stock is traded on the NASDAQ Capital Market. Other brands include Crate, EAW, Tapco and SIA.
RW sister publication Pro Sound News meanwhile reported that Sun Mackie LLC has offered a private buyout of the remaining 23.8 percent of Loud stock that it doesn’t already own and that Loud’s stock price has seen a steady decline this year.