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Madonna Promotes Free Radio

Madonna Promotes Free Radio

Pop singer Madonna and punk rockers Good Charlotte have joined the radio industry’s “Radio: You Hear It Here First” campaign. Launched in January of 2005, the campaign features testimonials from newly emerging and legendary recording artists, describing how radio played a key role in advancing their careers.
NAB Radio Board Chairman and Entercom CEO David Field said it would be difficult to find a more effective spokesperson to communicate free, local radio’s strengths.
Throughout 2005, every major radio company voluntarily aired the ads, according to the trade group, donating more than $40 million of airtime to the effort.