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Marketron Combines Divisions

New Digital division to handle mobile and interactive

Media business software developer Marketron announced this week that it is combining its Mobile and Interactive divisions into one group, to be called Marketron Digital.

According to a release the new group will oversee: Digital Suite — BaseStation, GeoStation, Guidable; Marketron Digital Academy — Sales Consulting; Marketron Digital Academy — Audience Management Consulting; SMS Mobile Advertising and Marketing; mSite Mobile Web Builder; and Mobile Scratch & Win.

Marketron Chief Revenue Officer Deborah Esayian said, “Our clients want to maximize their opportunities with digital inventory, and we’ve found more and more groups using both our Digital Suite platform as well as our mobile products, so we’re making it easier for Marketron to become the one-stop digital provider for continuity, consistency and optimal business results.”