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Marketron Debuts Revenue Builder

New application is picked up by Cox Radio

Marketron, a developer of business management software applications for the broadcast industry, has announced a new application, Revenue Builder.

According to a release, Revenue Builder expands traditional revenue categories to include prospects from Internet, podcasts, mobile advertising, merchandise sales and other digital and non-traditional and off-air revenue sources. It also offers modified workflows, inventory management, campaign analysis, invoicing and other features. Shown is the Inventory Setup Area.

Revenue Builder works with Marketron’s popular Marketron Traffic platform.

Marketron also announced that Cox Radio will install Marketron Revenue Builder in its 86 radio stations.