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Marketron Plans User Symposium

June 19 meeting to review best practices, product training, product sneak peeks

Broadcast business services provider Marketron will host the second annual User Symposium at the Grand Hyatt in Washington on June 19.

Attendees will range from end users to corporate level media group executives. Attendees will collaborate on topics, including best practices for traffic management, sales tips and training and effective integration of interactive and mobile advertising for broadcasters.

The traffic breakout sessions are designed to encourage attendees to share best practices, as well as learn from product specialists.

Marketron will also offer a management track, open to registered non-end users, that provides management and C-level executives the opportunity to learn how to capitalize on revenue sources, such as mobile and interactive.

Presenters include Deb Esayian, co-president of Marketron Interactive, as well as Martin Kristiseter, vice president of mobile solutions at Marketron, who is known for his presentations on mobile trends and growth at industry events such as NAB Show and RAB Radio Show.

“It’s a mutual learning experience for clients and our team,” said Marketron President and CEO Jeff Haley.

Marketron Traffic, Visual Traffic and Delta Flex users will be represented, prompting an agenda designed to ensure value for all attendees.