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Marketron to Add Jelli to Ad Platform

Companies say product collaboration will facilitate buying, airing ads

Media business software company Marketron and program ad platform provider Jelli are teaming up. Marketron is integrating Jelli’s RadioSpot Ad Server with the Marketron Mediascape platform.

Planned for fall 2014, the companies say the integration will enable stations to manage their advertising inventory directly to program buyers from within the Marketron interface. As part of the agreement, Marketron will license Jelli’s RadioSpot Supply API to enable Marketron’s Mediascape platform to price, package and sell inventory through RadioSpot.

By pairing the real-time ad serving and reporting capabilities of the RadioSpot Ad Server with the Mediascape platform, Jelli and Marketron say they’re creating a supply-side platform that will increase revenue opportunities for radio stations by making it easier for advertisers to buy and run ads.

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