Broadcast software developer Matrix Solutions says it plans to grow its web-based platform through a strategic partnership with Philadelphia-based Main Line Equity Partners, a private equity investment firm.
“The combination of our product innovations and Main Line Equity’s support affords us greater opportunities to advance our platform capabilities, improve the customer experience, and help our customers increase media sales,” said Matrix Solutions CEO DJ Cavanaugh.
Planned development efforts include an expanded ecosystem to enable customers to leverage additional industry data sources, adding comprehensive media solutions across all platforms, and the ability to integrate varied software solutions for enterprise clients, according to a release.
