Indianapolis-based NextRadio touts its famous hometown race as an example of how on-air mentions can drive listener tune-in successfully.
Among the race car fans lucky enough to attend the the Indianapolis 500 in person, many opted to hear commentary via their phones and the NextRadio app.
According to NextRadio, much of the credit goes to local sports station WFNI(AM/FM) and news/talk WIBC(FM) both ran radio spots and on-air mentions intended to drive NextRadio listening during the race on May 28.
On the day of the Indy 500, the number of listeners for WFNI and WIBC combined was up 121% year-over-year. Also, people tuned in 186% more than they did in 2016 — for a total of 32,042 minutes listening to the stations. Average session starts were up 158% over 2016 and average session TSL was also up 10% YoY.
Specific to WFNI, NextRadio data shows its listener count was up 207%; total TSL was up 474%; average session TSL up 52%; and session starts also grew 279%.
When comparing the day of the race to the rest of 2017 thus far, listener count was up a whopping 3,582%; total TSL increased 376%; and session starts grew 606%.